Paid Search Specialist

GOAT is a dynamic digital agency dedicated to digital transformations. We are seeking a highly motivated and experienced Paid Search Specialist to join our fully-remote team.

Our values:

- Willing to Learn — This industry moves fast and we like curious people. It's ok to say "I don't know" and that is the start to any improvement.
- Structured — We believe in the power of process and repeatable, organized work. We write clear, ongoing documentation and have clear project management.
- Does the Work — We recognize that agency life is hard, and we are full of people who do what they say they will do. We look for people that are action, not talk.
- Open, Honest and Clear — We value transparency, both for clients and internally. We say the hard truths and focus on reality.
- Pragmatic — We do what works. We focus on the largest impact with the available resources.

As a Paid Search Specialist at GOAT, you will develop, implement, and manage paid search campaigns across multiple platforms, including Google Ads, Bing Ads, and Meta Ads. You will analyze campaign performance and make data-driven recommendations to optimize campaigns and drive results.

- Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and Meta Ads.
- Conduct keyword research and analysis to identify high-performing keywords and develop effective campaign structures.
- Use AI tools to create compelling ad copy and test ad variations to improve click-through and conversion rates.
- Monitor campaign performance, analyze data, and make data-driven recommendations to optimize campaigns.
- Develop and implement A/B testing strategies to enhance campaign performance.
- Stay up-to-date with industry trends and best practices, proactively sharing insights with the team.
- Collaborate with cross-functional teams (creative, content, web development) to ensure campaign messaging alignment and optimize landing page performance.
- Create detailed reports and present findings to clients and internal stakeholders.
- Report results and findings on a weekly basis to the Performance Marketing Director.

- 2+ years of experience successfully running Google Ads campaigns.
- 2+ years of experience in a similar role.
- 1+ year of experience running Facebook Ads (preferred but not required).
- Strong affinity for data analytics and data-driven marketing.
- Advanced level of English (both spoken and written).
- Proficiency in Spanish or Russian is a plus.

- Gmail
- Asana
- Slack
- Hubstaff for time tracking
- Google Sheets and Docs
- Google Keyword Planner
- ChatGPT

- Competitive salary at a stable, growing US-focused digital agency (with people from 5 continents)
- One-on-one training and exposure to leadership
- Clearly documented process, expectations and project management
- Paid time off and holidays.
- Opportunity for career growth and development.
- Paid 2x/month (using your local currency or USD, with a fixed salary in USD)
- Very flexible hours (our approach – get things done by deadline, and keep most of your own schedule)