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On average, our audit found that 36% of ad spend is wasted.
If you're spending on Google Ads, we'll show you your missing ROI. Our audits help to quickly identify the gaps.
Don’t be another statistic – get in touch.
GOAT is a digital agency, founded on data, strategy and analytics
We combine machine learning, critical thinking and good business sense. Helping companies with sustainable growth online.
Get My Free PPC Audit
Who is GOAT?
We are a pragmatic digital marketing agency based in Portland. You won't find skateboards roaming our halls, but we'll talk to you about metrics all day.
We know what works and won't waste your time chasing what doesn't.
89% of the traffic generated by Google Ads is not replaced by organic clicks when ads are paused.
Focusing on conversion rate optimization for parallel lines of business
Columbia OkuraAfter successfully completing a strategic project focused on optimizing conversion rates for parallel lines of business, we directed ads targeting relevant audiences towards Columbia Okura's products and solutions. Our advancements in targeted search and display ads resulted in an increase in market share and conversion rates.
CONVERSION VALUE GROWTH
FORM INCREASE IN CONVERSION RATE
Consolidating Retrouvé’s audience and redirecting their ad focus
RetrouvéRetrouvé's previous digital marketing campaign was not performing well and focused solely on defensive branding. However, we were able to turn things around by redirecting the website and ad focus to improve conversion rates and attract new, unbranded users. As a result, we effectively expanded Retrouvé's audience.
INCREASE IN REVENUE
ROAS FOR BRAND DEFENSE
Using data to increase bookings in hospitality
Surfsand ResortUsing data to increase bookings in hospitality.
As part of our work in the hospitality and tourism industry, GOAT provided strategic guidance to Surfsand Resort in Cannon Beach, Oregon. This partnership identified key pain points of users to remedy leading to increased bookings resort-wide.
INCREASE IN ONLINE REVENUE
INCREASE IN BOOKINGS
Showcasing the dramatic Oregon Coast to increase tourism
Oregon North CoastWe took on a newly built site that had little website traffic with a plethora of information that was unorganized for their audience.
Over the course of the year, we allocated their keyword profile to become an authority for activities on the Oregon Coast.
INCREASE IN TRAFFIC
TOP 3 POSITION RANKING
Expanding relevant audiences outreach
Lincoln InternationalAfter successfully completing a strategic project focused on redirecting organic traffic around lead generic keywords, we expanded Lincoln International's relevant audience outreach.
We achieved this by using Hreflang tags, which helped the company rank for finance-related keywords worldwide.
INCREASE IN TRAFFIC
TOP 3 POSITION RANKING
Why involve GOAT as your PPC Marketing Agency?
Choose GOAT as your PPC marketing agency because we focus on data and process. This leads us to finding success where any other PPC marketing agency can't. We don't sell snake oil or magic - we sell clear processes guided by a succinct strategy, and we back it up with solid execution.
Common Pitfalls in Google Ads Campaigns
Avoid these common mistakes with GOAT
Irrelevant Matches
These can result in low relevance keyword searches.
Multiple Networks
Including multiple networks in the same campaign can cause issues.
Undefined Gender Demographics
Avoid potential spam traffic from 'unknown' gender categories.
Incorrect Location Targeting
Avoid unwanted international traffic by properly configuring your location targeting.
Google Ads Process
We believe in the importance of process. When we tackle tough problems, we may go into uncharted territory but we do it with a tested process at our back.
Intake Interview
We listen to your business objectives and the role your website plays to the company. We look at your internal marketing team, and support your marketing needs externally. Every client is different and our goal is to understand your specific circumstance.
Previous Campaigns Evaluation
If you have past performance data at hands, we will research it and look for insights to guide our initial approach. We will try to explore new areas of growth as well as improve the existing campaigns.
AdWords Keyword Research
Keyword research is necessary for a solid marketing foundation. We choose the keywords that will have the best ROI for you.
Copywriting
Whatever the subject, we write marketing content that sells for you.
Launch
We create a marketing campaign that serves your business’ goals. And your ads are live for the world!
Conversion Optimization
During the PPC marketing campaign we will monitor ads to achieve the highest conversion rates possible. Ongoing optimization is critical for AdWords management. We will increase the value of every click.
Detailed Reporting
As your PPC marketing agency every month we will provide a detailed report on implementation, organization and improvements.
Refinement and Support
Once live, our agency typically moves towards an ongoing retainer with clients that offers developmental support for new features and data and analytics to help drive growth.
Increase your ROAS more than 560%
Applying best practice from multiple industries
Creating holistic digital strategy, actionable tactics and expert implementation
Google Ads Benefits
The most effective marketing centers on people and connections, not just search engine results. No BS, just results. Clients see an average 4.5X ROI
Dramatically improve ROI
Target your ideal customers, optimize your ad campaigns, and track results in real-time.
Outperform the competition
Stay ahead of your competitors and achieve greater success with Google Ads online advertising campaigns.
Increase conversion volume
Create targeted and effective ad campaigns to reach your ideal customers and encourage them to take action.
Better track ROI
Get detailed reporting and analytics tools to analyze your ad performance data and understand the impact of your ad spend on ROI.
Reduce cost per acquisition
Reach users who are most likely to convert minimizing wasted ad spend on users who are unlikely to take action.
Improve lead quality
Target high-intent keywords and create compelling ad copy that speaks directly to your leads converting them into customers.
Discover your company's full potential
Other ways we can help you make the most of your digital marketing
On average, our audit found that 36% of ad spend is wasted.
If you're spending on Google Ads, we'll show you your missing ROI. Our audits help to quickly identify the gaps.
Don’t be another statistic – get in touch.
