Analytics and Strategy

Let's build your battle plan

Why does your company need analytics & strategy?

Analytics & strategy form the foundation for everything you do. If you choose us to be your analytics & strategy agency we will look directly at your analytics to gain insight into how customers interact with you digitally.

We find what is working, what isn't and what could be. Strategy is then putting a plan in place to get you from where you are, to where you want to be.

We combine your analytics with industry best practices and bridge that gap.

Why choose GOAT to be my analytics & strategy agency?

What sets GOAT apart from other agencies is our focus on metrics, and understanding what influences those metrics. We understand why users do what they do because we track their behavior.

We focus on data, analytics and research. We build strategies for companies that think data is the smartest person in the room. Companies that want to track what their customers are doing, and give them more of what they want. We invest heavily in data and analytics to inform you of everything from brand strategy to SEO tactics.

What is it like working with GOAT?

We use data and educate. To us, an educated client is a great client. We explain jargon and give analysis. We come with solutions, and explain why they are solutions.

We are a transparent marketing agency focused on analytics & strategy. Our processes and reporting peel back the curtain so you have a clear understanding of the work being done.

Using data to increase bookings in hospitality

Surfsand Resort

As part of our work in the hospitality and tourism industry, GOAT provided strategic guidance to Surfsand Resort in Cannon Beach, Oregon, using data to increase bookings.

Through this partnership, we identified key pain points of users and provided solutions that led to increased bookings throughout the resort.


Focusing on lead generic keywords

Columbia Machine

After a successful strategic project focused on redirecting organic traffic by emphasizing lead generation keywords on Columbia Machine's website, we expanded the company's relevant audience outreach.

We adapted the website's organization to reflect page relevance in accordance with internal policies and reduced informational clutter by trimming unnecessary pages that did not align with the website's SEO strategy.

These changes decreased Columbia Machine's overall website maintenance costs and connected their solutions with potential clients.

“GOAT has been a valued partner of Columbia Machine, Inc. for more than five years. As a result, we have grown to expect only the highest level of SEO analysis, site development, and digital strategy. Their expertise and insight consistently allow us to achieve our marketing objectives in terms of online positioning and performance results.”
Taylor Goode Concrete Products Marketing Manager

Competitive Analysis

We review competitors and the industry landscape to give you the best strategy possible

User Experience Audit

We look into your user's journey and gain insight into how well your site is working to meet your goals

SEO Audit

Traffic from Google reigns supreme and we offer services to help you attract quality clicks

Web Development

It isn't just about insights. We have a single team that can go all the way through execution

Analytics & Strategy Process

We believe in the importance of process. When we tackle tough problems, we may go into uncharted territory but we do it with a tested process at our back.

Intake Interview

We listen to your business objectives and the role your website or any other properties you have play to your company. We look at what team you have internally, and what support you need externally. Every client is different and our goal is to understand your specific circumstance.

With your business objectives in mind, we dig into your existing analytics and data. We look at how your users are interacting with the site, or any other properties you have.

Your digital strategy is your battle plan. It lays out how we will use new and existing technologies. We figure how your company can use digital best and what will give the best return on your investment. We address both the services we have on offer and the ones we don't - all focused on you. Once done, we do a milestone and checkoff so that you have clarity at every stage.

When we get buy-in on your strategy, we execute. This looks different for every project, but your project manager will lay it out so you have clarity.

Our ongoing work centers around 'Conversion Rate Optimization'. We put on our science hats and we do experiments. Do your users prefer X headline or Y headline? Do your users prefer a button here or there?

We want long-term relationships. We raise the bar higher. We want your site to convert. We lay the foundation during execution and then via analytics reports, quarterly deep-dives and strategy updates.

Analytics & Strategy FAQ

If you can’t find the right answers to your questions feel free to reach out

What does analytics & strategy mean?

Analytics & strategy is the process that will enable you to make conclusions while analyzing data from informational resources. We use processes and algorithms that manipulate data for you to make better & informed decisions, this works as a strategy to discover your business full potential.

Why should I hire an agency specialized in analytics & strategy?

Hiring an agency to build a marketing strategy based on your data analytics will help your company make better & informed decisions. Using strategies from a range of content areas, mathematics, and statistics, will help you make predictions followed by conclusions on future outcomes for your business optimization.

What does a strategy based on analytics look like?

We always provide a holistic overview of existing website traffic and analytics, including, overall traffic, user demographics, most frequently used devices, top referring sites and top entry and exit pages. We will also track custom success metrics determined during the strategy tailored for you and set up monthly calls to review and present our conclusions.

We never stop learning

As a full-service digital marketing agency, we have a strong focus on data and analytics. In every service we include strong analytics to help you continue to navigate performance throughout the life of your brand.

Discover your company's full potential

Other ways we can help you make the most of your digital marketing


Analytics and Strategy


Search Optimization


Social Media

Web Design


Web Development

PPC and Ad Buying


Facebook & Instagram Ads



Analytics & Strategy Benefits

If you want to know more about analytics and strategy feel free to reach out

Customer acquisition and retention

The digital footprints of your past clients reveal a lot about their preferences, needs, purchase behavior, etc. We will use data to observe your clients patterns and then build your next marketing strategy according to your specific company’s needs. This helps to ensure your client’s satisfaction, loyalty, and ultimately get your company a considerable boost in sales.

Data will allow your business to deliver customized products to your target market. With analytics you can analyze your customer trends by monitoring online shopping and point-of-sale transactions. We use these insights to design a strategy focused on making targeted campaigns that will help your business live up to your customer expectations and build brand loyalty.

Data can improve operational efficiency, your interaction with your customers and their valued feedback will help us to collect large amounts of valuable data. We will extract meaningful patterns hidden within data to create a tailored marketing strategy for your company.

Applying best practice from multiple industries

Creating holistic digital strategy, actionable tactics and expert implementation



Financial Services





    A Portland Digital Agency