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Why does my B2B company need analytics & strategy?
B2B marketing requires a tailored approach that takes into account factors such as industry, company size, and other variables. B2B marketing and sales also interact with leads differently. By analyzing data from various marketing campaigns, you can gain insight into how potential clients discover your business.
When you choose GOAT, we will examine your analytics to understand how clients interact with you digitally, determining what is working, what isn't, and what could be improved. We then develop a plan to help you achieve your desired goals, utilizing industry best practices and bridging any gaps.
Why choose GOAT to be my analytics & strategy agency?
What sets GOAT apart from other agencies is our focus on metrics, and understanding what influences those metrics. We understand why users do what they do because we track their behavior.
We focus on data, analytics and research. We build strategies for companies that think data is the smartest person in the room. Companies that want to track what their customers are doing, and give them more of what they want. We invest heavily in data and analytics to inform you of everything from brand strategy to SEO tactics.
What is it like working with GOAT?
We use data and educate. To us, an educated client is a great client. We explain jargon and give analysis. We come with solutions, and explain why they are solutions.
We are a transparent marketing agency. Our processes and reporting peel back the curtain so you have a clear understanding of the work being done.
Building new conversion centric landing pages
MSLKWe took a site that was doing well, but had little success in expanding out their keyword profile. Our extensive project focused on building new conversion centric landing pages to expand out MSLK’s keyword profile.
These new pages successfully converted preexisting customers and generated traffic for their website.
INCREASE IN CONVERSION RATE
INCREASE IN LEADS FROM SECONDARY PAGES
Analytics & Strategy Process
We believe in the importance of process. When we tackle tough problems, we may go into uncharted territory but we do it with a tested process at our back.
Intake Interview
We listen to your business objectives and the role your website plays to the company. We look at what team you have internally, and what support you need externally. Every client is different and our goal is to understand your specific circumstance.
Discovery and Research
With your business objectives in mind, we dig into your existing analytics and data. We look at how your users are interacting with the site, or any other properties you have.
Digital Strategy
Your digital strategy is your battle plan. It lays out how we will use new and existing technologies. We figure how your company can use digital best and what will give the best return on your investment. We address both the services we have on offer and the ones we don't - all focused on you. Once done, we do a milestone and checkoff so that you have clarity at every stage.
Execution
When we get buy-in on your strategy, we execute. This looks different for every project, but your project manager will lay it out so you have clarity.
Optimization
Our ongoing work centers around 'Conversion Rate Optimization'. We put on our science hats and we do experiments. Do your users prefer X headline or Y headline? Do your users prefer a button here or there?
Support
We want long-term relationships. We raise the bar higher. We want your site to convert. We lay the foundation during execution and then via analytics reports, quarterly deep-dives and strategy updates.
Analytics & Strategy FAQ
If you can’t find the right answers to your questions feel free to reach out
What does analytics & strategy mean?
Analytics & strategy is the process that will enable you to make conclusions while analyzing data from informational resources. We use processes and algorithms that manipulate data for you to make better & informed decisions, this works as a strategy to discover your business full potential.
Why should I hire an agency specialized in analytics & strategy?
Hiring an agency to build a marketing strategy based on your data analytics will help your company make better & informed decisions. Using strategies from a range of content areas, mathematics, and statistics, will help you make predictions followed by conclusions on future outcomes for your business optimization.
What does a strategy based on analytics look like?
We always provide a holistic overview of existing website traffic and analytics, including, overall traffic, user demographics, most frequently used devices, top referring sites and top entry and exit pages. We will also track custom success metrics determined during the strategy tailored for you and set up monthly calls to review and present our conclusions.
We never stop learning
As a full-service digital marketing agency, we have a strong focus on data and analytics. In every service we include strong analytics to help you continue to navigate performance throughout the life of your brand.
Discover your company's full potential
Other ways we can help you make the most of your digital marketing
Analytics & Strategy Benefits
If you want to know more about analytics and strategy feel free to reach out
Clients acquisition and retention
The digital footprints of past clients reveal a lot about their preferences, needs, purchase behavior, etc. We will use data to observe your clients patterns and then tailor your products or services according to your specific clients needs. This goes a long way to ensure client satisfaction, loyalty, and ultimately a considerable boost in sales.
Focused and targeted promotions
Analytics & strategy allows businesses to deliver customized services to their targeted market. With analytics, companies can analyze customer trends by monitoring online shopping and sale transactions. These insights are then used to design a strategy focused on making targeted campaigns that will help your business live up to your clients expectations and build loyalty.
Improved efficiency
Analytics & strategy can improve operational efficiency, your interaction with clients and their valued feedback will help to collect large amounts of valuable data. Analytics will extract meaningful patterns hidden within the data to create a tailored marketing strategy for your company.
Applying best practice from multiple industries
Creating holistic digital strategy, actionable tactics and expert implementation
