Why does my hospitality business need analytics & strategy?
The key to maintaining a competitive advantage in the hospitality industry comes down to knowing how your business uses its databases. Analytics & strategy can help you gain meaningful insights and redefine the way you manage your marketing efforts.
If you choose GOAT we will look directly at your analytics to gain insight into how clients interact with you digitally. We find what is working, what isn't and what could be.
Strategy is then putting a plan in place to get you from where you are, to where you want to be. We combine your analytics with industry best practices and bridge that gap.
Why choose GOAT to be my analytics & strategy agency?
What sets GOAT apart from other agencies is our focus on metrics, and understanding what influences those metrics. We understand why users do what they do because we track their behavior.
We focus on data, analytics and research. We build strategies for companies that think data is the smartest person in the room. Companies that want to track what their customers are doing, and give them more of what they want.
We invest heavily in data and analytics to inform you of everything from brand strategy to SEO tactics.
What is it like working with GOAT?
We use data and educate. To us, an educated client is a great client. We explain jargon and give analysis. We come with solutions, and explain why they are solutions.
We are a transparent marketing agency. Our processes and reporting peel back the curtain so you have a clear understanding of the work being done.
Generating increased bookings and revenue across generationsStephanie Inn
With an aging clientele, GOAT was enlisted to update strategy and SEO to drive bookings among younger demographics and give Stephanie Inn a new look.
INCREASE IN BOOKINGS CONVERSION RATE
GROWTH IN YOY ONLINE REVENUE
Using data to increase bookings in hospitalitySurfsand Resort
As part of our work in the hospitality and tourism industry, GOAT provided strategic guidance to Surfsand Resort in Cannon Beach, Oregon. This partnership identified key pain points of users to remedy leading to increased bookings resort-wide.
INCREASE IN ONLINE REVENUE
INCREASE IN BOOKINGS
Analytics & Strategy Process
We believe in the importance of process. When we tackle tough problems, we may go into uncharted territory but we do it with a tested process at our back.
We listen to your business objectives and the role your website plays to the company. We look at what team you have internally, and what support you need externally. Every client is different and our goal is to understand your specific circumstance.
Discovery and Research
With your business objectives in mind, we dig into your existing analytics and data. We look at how your users are interacting with the site, or any other properties you have.
Your digital strategy is your battle plan. It lays out how we will use new and existing technologies. We figure how your company can use digital best and what will give the best return on your investment. We address both the services we have on offer and the ones we don't - all focused on you. Once done, we do a milestone and checkoff so that you have clarity at every stage.
When we get buy-in on your strategy, we execute. This looks different for every project, but your project manager will lay it out so you have clarity.
Our ongoing work centers around 'Conversion Rate Optimization'. We put on our science hats and we do experiments. Do your users prefer X headline or Y headline? Do your users prefer a button here or there?
We want long-term relationships. We raise the bar higher. We want your site to convert. We lay the foundation during execution and then via analytics reports, quarterly deep-dives and strategy updates.
Analytics & Strategy FAQ
If you can’t find the right answers to your questions feel free to reach out
What does analytics & strategy mean?
Analytics & strategy is the process that will enable you to make conclusions while analyzing data from informational resources. We use processes and algorithms that manipulate data for you to make better & informed decisions, this works as a strategy to discover your business full potential.
Why should I hire an agency specialized in analytics & strategy?
Analytics & strategy will allow your business to deliver customized services to your target market. With analytics you can analyze your clients behavior by monitoring online sale transactions. We use these insights to design a strategy focused on making targeted campaigns that will help your business live up to your clients expectations and build brand loyalty.
What does a strategy based on analytics look like?
Analytics & strategy can improve operational efficiency, your interaction with your clients and their valued feedback will help us to collect large amounts of valuable data to analyze. We will extract meaningful patterns hidden within data to create a tailored marketing strategy for your company.
Discover your company's full potential
Other ways we can help your hospitality company make the most of digital marketing
Analytics & Strategy Benefits
If you want to know more about analytics and strategy feel free to reach out
Clients acquisition and retention
The digital footprints of your past guests reveal a lot about their preferences, needs and behavior. We will use databases to observe your clients patterns and then build your next marketing strategy according to your specific company’s needs. This helps to ensure your client’s satisfaction, loyalty, and ultimately get your company a considerable boost in sales.
Focused and targeted promotions
Analytics & strategy will allow your hospitality business to deliver customized services to your target market. We will analyze your clients behavior by monitoring online sale transactions and use these insights to design a strategy focused on making targeted campaigns. This strategy will help your business live up to your clients expectations and build brand loyalty.
Analytics & strategy wil improve operational efficiency. Interactions with your clients and their valued feedback will help us collect large amounts of valuable data to analyze. We will extract meaningful patterns hidden within data to create a tailored marketing strategy for your company.
Applying best practice from multiple industries
Creating holistic digital strategy, actionable tactics and expert implementation