Why does my beauty company need analytics & strategy?
Consumers in the beauty industry are constantly seeking new products and brands. They are moving from traditional retail to online platforms to discover new options. With online sales comprising half of the growth in the industry, it's essential to have a strong online marketing strategy to stand out among a growing number of competitors entering the online market.
Analytics and strategy can reveal consumer interest trends, such as transparency in ingredients and sustainability, for your beauty company. These insights will assist in making more informed marketing decisions. Additionally, utilizing analytics and strategy can aid in ongoing research and innovation to maintain the safety and quality of your products.
Why choose GOAT to be my analytics & strategy agency?
GOAT has assisted beauty industry clients in adapting to customer demands more efficiently. We specialize in data, analytics and research, creating strategies for beauty companies to track customer behavior and provide them with what they desire.
We analyze your data to understand how customers interact with you digitally, determining what is working, what isn't and what could be improved. We then develop a plan to help you achieve your desired goals, using industry best practices and bridging any gaps.
What is it like working with GOAT?
What sets GOAT apart from other agencies is our focus on metrics, and understanding what influences those metrics. We understand why users do what they do because we track their behavior.
We use data and educate. To us, an educated client is a great client. We explain jargon and give analysis. We come with solutions, and explain why they are solutions.
We are a transparent beauty marketing agency. Our processes and reporting peel back the curtain so you have a clear understanding of the work being done.
Expanding Retrouvé’s target audienceRetrouvé
Retrouvé's previous digital marketing campaign was not performing well and focused solely on brand’s defense. However, we were able to turn things around by redirecting the website and ad focus to improve conversion rates and attract new, unbranded users. As a result, we were able to expand Retrouvé's audience effectively.
RETURN ON AD SPEND
ROAS FOR BRAND DEFENSE
Building new conversion centric landing pagesMSLK
We took a site that was doing well, but had little success in expanding out their keyword profile. Our extensive project focused on building new conversion centric landing pages to expand out MSLK’s keyword profile.
These new pages successfully converted preexisting customers and generated traffic for their website.
INCREASE IN CONVERSION RATE
INCREASE IN LEADS FROM SECONDARY PAGES
Analytics & Strategy Process
We believe in the importance of process. When we tackle tough problems, we may go into uncharted territory but we do it with a tested process at our back.
We listen to your beauty company’s objectives and the role your website plays to the company. We look at what team you have internally, and what support you need externally. Every beauty client is different and our goal is to understand your specific circumstance.
Discovery and Research
With your business objectives in mind, we dig into your existing analytics and data. We look at how your customers are interacting with the site, or any other properties you have.
Your digital strategy is your battle plan. It lays out how we will use new and existing technologies. We figure how your beauty company can use digital best and what will give you the best return on your investment. We create a strategy focused on your beauty company’s goals. Once done, we do a milestone and checkoff so that you have clarity at every stage.
When we get buy-in on your strategy, we execute. This looks different for every beauty client, but your project manager will lay it out so you have clarity.
Our ongoing work centers around 'Conversion Rate Optimization'. We put on our science hats and we do experiments. Do your users prefer X headline or Y headline? Do your users prefer a button here or there?
We want long-term relationships. We raise the bar higher. We want your website to convert & make your beauty brand stand out from your competition. We lay the foundation during execution and then via analytics reports, quarterly deep-dives and strategy updates.
Analytics & Strategy FAQ
If you can’t find the right answers to your questions feel free to reach out
Why should I hire an agency specialized in analytics & strategy for beauty?
We understand beauty better than most agencies out there. Hiring an agency to build a marketing strategy based on your data analytics will help your beauty company make better & informed decisions. Beauty brands usually need to use analytics & strategy to optimize marketing strategies, by collecting information from their consumers and determining underlying factors to improve their products and find design solutions.
What does analytics & strategy look like?
We always provide a holistic overview of existing website traffic and analytics, including, overall traffic, user demographics, most frequently used devices, top referring sites and top entry and exit pages. We will also track custom success metrics determined during the strategy tailored for you and set up monthly calls to review and present our conclusions.
We never stop learning
As a full-service digital marketing agency, we have a strong focus on data and analytics. In every service, we include strong analytics to help you continue to navigate performance throughout the life of your brand.
Discover your company's full potential
Other ways we can help your beauty company make the most of digital marketing
Analytics & Strategy Benefits
If you want to know more about analytics and strategy feel free to reach out
Get customers interested in your beauty brand
Analytics & strategy will allow your business to deliver customized products to your customers. Beauty consumers appreciate the opportunity to choose products that they feel helps them achieve their beauty goals. This will help your business live up to your customer expectations and build brand loyalty.
Improve your beauty marketing strategy
Analytics & strategy can help beauty brands optimize a variety of processes like package and formula design, marketing campaigns, and strategic plan development. It will also give you access to analyze your consumer behavior and desires to improve operational efficiency. GOAT will extract meaningful patterns hidden within data to create a tailored marketing strategy for your company.
Get to know your customers beauty preferences
The digital footprints of your customers reveal a lot about their preferences, needs and purchase behavior. We will use data to observe these patterns and then build your next marketing strategy according to your specific customers needs. This helps to ensure your client’s satisfaction, loyalty, and get your company a considerable boost in sales.
Applying best practice from multiple industries
Creating holistic digital strategy, actionable tactics and expert implementation