Why does my industrial company need analytics & strategy?
Analytics & strategy will help you figure out patterns based on past client behaviors. By pairing current and prospective data, you can identify & attract better your potential clients.
We look directly at your analytics to gain insight into how potential clients interact with you digitally.
We find what is working, what isn't and what could be. Strategy is then putting a plan in place to get you from where you are, to where you want to be in the industrial field. We combine your analytics with industrial field best practices and bridge that gap.
Why choose GOAT to be my analytics & strategy agency?
What sets GOAT apart from other agencies is our focus on metrics, and understanding what influences those metrics. We understand why users do what they do because we track their behavior.
We focus on data, analytics and research. We build strategies for companies that think data is the smartest person in the room. Companies that want to track what their customers are doing, and give them more of what they want.
We invest heavily in data and analytics to inform you of everything from brand strategy to SEO tactics.
What is it like working with GOAT?
We use data and educate. To us, an educated client is a great client. We explain jargon and give analysis. We come with solutions, and explain why they are solutions.
We are a transparent marketing agency. Our processes and reporting peel back the curtain so you have a clear understanding of the work being done.
We have a strong focus on data and analytics. In every service we have on offer we include strong analytics to help you continue navigating performance throughout the life of your brand.
Redirecting organic traffic by focusing on lead generic keywordsColumbia Machine
After a successful strategic project focusing on redirecting the organic traffic by focusing Columbia Machine’s website around lead generic keywords, we expanded the company’s relevant audience outreach.
We adapted the website’s organization to reflect page relevance in concordance with internal policies and diminished informational clutter. We achieved this by trimming pages that were not customary behavior for the website’s SEO. These changes reduced Columbia Machine’s overall website maintenance costs and connected their solutions to potential clients.
INCREASE IN TRAFFIC
INCREASE IN AVERAGE POSITION
Consolidating Heisler Industries brandHeisler Industries
Heisler Industries came to GOAT looking to consolidate its brand online by promoting its newly renovated website to potential customers instead of sending brochures and other traditional marketing materials.
Our main goal for this client was to rework their website, giving them a new look to drive new potential prospects to the site & help them to expand to a couple more industries in the future.
Analytics & Strategy Process
We believe in the importance of process. When we tackle tough problems, we may go into uncharted territory but we do it with a tested process at our back.
We listen to your business objectives and the role your website plays to the company. We look at what team you have internally, and what support you need externally. Every client is different and our goal is to understand your specific circumstance.
Discovery and Research
With your business objectives in mind, we dig into your existing analytics and data. We look at how your users are interacting with the site, or any other properties you have.
Your digital strategy is your battle plan. It lays out how we will use new and existing technologies. We figure how your company can use digital best and what will give the best return on your investment. We address both the services we have on offer and the ones we don't - all focused on you. Once done, we do a milestone and checkoff so that you have clarity at every stage.
When we get buy-in on your strategy, we execute. This looks different for every project, but your project manager will lay it out so you have clarity.
Our ongoing work centers around 'Conversion Rate Optimization'. We put on our science hats and we do experiments. Do your users prefer X headline or Y headline? Do your users prefer a button here or there?
We want long-term relationships. We raise the bar higher. We want your site to convert. We lay the foundation during execution and then via analytics reports, quarterly deep-dives and strategy updates.
Analytics & Strategy FAQ
If you can’t find the right answers to your questions feel free to reach out
What does analytics & strategy mean?
Analytics & strategy is the process that will enable you to make conclusions while analyzing data from informational resources. We use processes and algorithms that manipulate data for you to make better & informed decisions, this works as a strategy to discover your business full potential.
Why should I hire an agency specialized in analytics & strategy?
Hiring an agency to build a marketing strategy based on your data analytics will help your company make better & informed decisions. Using strategies from a range of content areas, mathematics, and statistics, will help you make predictions followed by conclusions on future outcomes for your business optimization.
What does a strategy based on analytics look like?
We always provide a holistic overview of existing website traffic and analytics, including, overall traffic, user demographics, most frequently used devices, top referring sites and top entry and exit pages. We will also track custom success metrics determined during the strategy tailored for you and set up monthly calls to review and present our conclusions.
Discover your company's full potential
Other ways we can help your industrial company make the most of digital marketing
Analytics & Strategy Benefits
If you want to know more about analytics and strategy feel free to reach out
Clients acquisition and retention
The digital footprints of your past clients reveal a lot about their preferences, needs and behavior. We will use data to observe your clients patterns and then build your next marketing strategy according to your specific company’s needs. This helps to ensure your client’s satisfaction, loyalty, and ultimately get your company a considerable boost in sales.
Focused and targeted promotions
Analytics & strategy will allow your business to deliver customized products to your target market. We will analyze your customer trends by monitoring online shopping and point-of-sale transactions to design a strategy focused on making targeted campaigns that will help your business live up to your customer expectations and build loyalty.
Interactions with your customers and their valued feedback will help us collect large amounts of valuable data to analyze. We will extract meaningful patterns hidden within data to create a tailored marketing strategy for your company.
Applying best practice from multiple industries
Creating holistic digital strategy, actionable tactics and expert implementation